Acoustic Group rewrote the entire copy for the Banyan Tree website in 2017. This included 40 hotel properties under the Banyan Tree and Angsana brands. The brief was to create copy that was alluring while reducing the number of superlatives in the text – creating a more modern and relatable writing style for the brands.
Acoustic was not responsible for the design, and quite a lot of the copy has been changed in the past five years since our involvement.
